Getting Real About Measurement: How to Size Up the Triple Bottom Line
Read the full story at GreenBiz.
As businesses become increasingly strategic about sustainability programming, using metrics to measure and manage social, environmental and economic impacts has become standard practice.
Yet, there’s still significant variation in how companies interpret and use the resulting data to guide their activities.
Few offer much explanation about how they’ve chosen improvement goals or how their performance relates to real-world factors, such as whether their personal contribution to atmospheric carbon represents a viable ecological footprint.
This represents a critical gap, since objectives that fail to align with real boundaries and needs in the external context stand to leave risks unaddressed or exacerbate them, negatively impacting both commerce and society over the long term.
