Why the Triple Bottom Line Matters More Than Ever

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The conventional way to measure the success of a business is the bottom line. But the concept of a triple bottom line, where social and environmental factors are considered along with economic ones, is also getting a lot of attention.

Is this another business fad? Is it a new management technique like total quality management?

I don’t think so. I see the triple bottom line as a way to think about yourself, your career, and your company. The essential challenge it poses to business leaders is to find a way to simultaneously please your investors and impress your grandchildren.

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