Tropicana: Trying to Make a Greener Orange Juice

Read the full story in Time Magazine.
How green is your orange juice? A couple of years ago, PepsiCo, which owns the orange-juice brand Tropicana, tried to size up the carbon footprint of the popular morning tonic. It found that each half-gallon carton of OJ is responsible for 3.75 lbs. of CO2.
What was particularly surprising was [...]

Industrial-Strength Fungus

Read the full story in Time Magazine.
At an organic farm just outside Monterey, Calif., a super-eco building material is growing in dozens of darkened shipping containers. The farm is named Far West Fungi, and its rusting containers are full of all sorts of mushrooms–shiitake, reishi and pom-pom, to name a few. But Philip Ross, an [...]

Abt Electronics: Best Practices Aligning Value with Values

Read the full post at Triple Pundit.
“No one will ever be mad at you for going green,” says Mike Abt, one of the four brothers who operate Abt Electronics, recognized as one of the nation’s largest consumer electronics merchant. “In the old days they might have thought of me as a hippie.”
Mike’s [...]

Greenpeace Loses Round Two in Tiff with Facebook

Read the full story at GreenerComputing.
Glass houses, stones, etc. That’s the sort of lesson coming out from the latest round in the Greenpeace vs. Facebook skirmish currently afoot on the internet.
To recap, briefly: In January, Facebook told the world it was opening a green data center, one that set a target [...]

E-waste processor targets corporate tech lifecycle challenges

Read the full post at GreenTech Pastures.
OK, my bad. I promised in a post about electronic waste a couple of weeks ago to write about a newish company that is getting more active with Fortune 500 type companies, and then promptly spaced out during a whirlwind of other things last week. [...]

AT&T Moves To Add Better Eco Standards To Product Practices

Read the full post at EarthTechling.
Packaging isn’t something we tend to pay a whole lot of attention to. After all, it’s what we’ve just purchased that excites us, right? But paying attention to packaging makes a lot of sense for any manufacturer interested in going green in a relatively painless way, and [...]

Best Buy starts E-cycling program

Via Interior Design.
Electronics giant Best Buy is attempting a new green feat by offering a recycling service for all customers, no matter where you bought your old electronics.
Best Buy’s new campaign, part of their Greener Together™ program, pledges to safely dispose of electronics responsibly. They do so by working directly [...]

Is There Any Hope for Greener Gadget Consumers?

Read the full post at Treehugger.
Coming back from the Greener Gadgets conference late last week, one of the topics mentioned – which it was bound to be brought up at some point – is how it is possible to have a green gadget at all. Electronics are inherently an environmentally messy issue, [...]

Is There an Ecological Unconscious?

Read the full story in the New York Times.
A branch of psychology says that there is — and that ignoring it puts not just the planet but also our minds at risk.

ecoATM Answering the Call for Recycling Old Cell Phones

Read the full story in the San Diego Business Journal.
When Mark Bowles, Michael Librizzi and Pieter Van Rooyen decided to try setting up automated kiosks where people can recycle old cell phones, they weren’t sure it would be a good business idea.
“It was either the stupidest idea ever, or it’s brilliant,” said Bowles, a co-founder [...]

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