Tandberg’s FlyFree program
Air travel especially for business is an environment-killing, time-wasting, productivity-draining pain in the literal backside. If high costs, cramped seats, nonexistent food service that forces one to also juggle the grease-drenched so-called sustenance caked into landfill-bloating clamshell packaging, plus de facto strip searches, and weather and runway delays weren’t enough then there’s always labor disruptions.
And in anticipation of the latter, on British Airways (BA), Tandberg has wisely capitalized the opportunity to market its videoconferencing and telepresence solutions by offering TANDBERG FlyFree, a program that gives companies an easy and risk-free way of experiencing the power of high-definition video conferencing and telepresence.
By adopting Tandberg’s technology, it says employees “can still make critical meetings, avoid unnecessary business travel and benefit from a better work-life balance by working around personal schedules. In turn, the technology can deliver serious business advantages and consistent return on investment, regardless of the BA strikes, as well as help companies make great CO2, time and cost savings.”
“Businesses cannot afford to be slowed down by the impact of international travel disruption, especially at this time when continuity is so critical to success,” says Simon Egan, Vice President, Western Europe & Sub-Saharan Africa, Tandberg. “By accepting our FlyFree offer, businesses can still make important face-to-face meetings while maintaining productivity among employees. Our standards based solutions enable our customers to communicate with their partners, clients and suppliers so its business as usual even when working conditions are disrupted.”
Tandberg is onto something here. It should have similar offers with the green pitches launched in key seasons when North American air travel reliability goes into the toilet, like July-August and December-February and in specific markets like Atlanta, Chicago and New York/New Jersey. It should also buy billboard and monitor space in waiting lounges at LAX, Logan, Kennedy, O’Hare and in Canada, Pearson, to name a few, with images of relaxed business people in a meeting room or better yet on a home office desktop conference application with the catchline: ‘Wouldn’t You Rather Be Here?” The firm should also buy outside advertising on the Harbor Freeway, I-93, the Van Wyck, I-94 and the 401 respectively with the same message.
If more people went ‘fly free’ we could also breathe a little easier, and in more ways than one.
Tags: Tandberg, air travel, telepresence, video conferencing
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Cool Green Morning: Friday, March 19
Greenness is like fitness — you gotta put your reps in daily. Now drop to the floor and give me 5 great green reads:
- Hey, men — you intimidated by those manly-man Old Spice commercials? If so, this solar razor is probably not for you. (The Chic Ecologist)
- The U.S. Navy is now swabbing its decks with recycled wastewater. (CleanTechnica)
- An Australian butterfly is emerging 10 days earlier in the spring then it did in 1941. Guess why? (Climate Feedback)
- Human activity is spurring the evolution of invasive characteristics in odorous house ants (that’s actually the name of the ant). (Conservation Maven)
- A first: A new cellphone charger that’s not an energy vampire. (EcoGeek)
Industrial Companies Tap into Waste Heat to Generate Electricity
Manufacturers now have a way to tap into waste heat and turn it into energy. A new joint venture in the Midwest will show how industrial companies can use the Green Machine, developed by ElectraTherm, to capture waste heat produced in their industrial processes and turn it into electricity, reducing fuel consumption and air emissions.
The [...]
Cool Green Morning: Wednesday, March 17
It’s the greenest of all Cool Green Mornings– the St. Patrick’s Day edition. Grab a handful of Irish potatoes and dive into the day’s must-read news. Sláinte!:
- Make today’s green beer greener by using gentle, eco-friendly dyes. (Planet Green)
- Some greenhouse gases contributing to ice sheet melt might actually originate from underneath ice sheets. (Wired)
- If everyone adopts it in their homes and businesses, LED lighting could save Americans $120 billion over the next 20 years. (EcoGeek)
- Chanel’s Karl Lagerfeld: the official climate skeptic of Paris Fashion Week. (Fast Company)
- A new study indicates that not all CO2 emissions are created equal. (The Vine)
Cool Green Morning: Tuesday, March 16
Desperate to get your Cool Green Morning on? Don’t worry– we’ve got you covered:
- A Welsh company is turning old plastic into brand-new, affordable housing. (CleanTechnica)
- Renters get the opportunity to buy into solar power– no landlord permission necessary. (Green Inc.)
- Did a drought make the Amazon greener? According to a new study, probably not. (Journal Watch Online)
- Here are ten reasons to get on the recycled-paper-products bandwagon already. (The Daily Green)
- Is Ian McEwan’s new book the first good climate change novel ever? (Treehugger)
Cool Green Morning: Monday, March 15
If your name’s “Julius Caesar,” this morning will not be cool and green (it will be red, warm, then very cold). If you name is anything else, relax and catch up on the day’s hottest green news…
- What’s killing the great forests of western North America? (Yale Environment 360)
- Who’s growing more skeptical of climate change in the United States? (The Vine)
- Why is Japan frightened of China’s green tech investments? (GreenBiz)
- Who has the world’s first skyscraper with built-in wind turbines? (Inhabitat)
- What’s the carbon emission toll caused by a single page view of Treehugger? (Treehugger)
Cool Green Morning: Friday, March 12
Find yourself tongue-tied at those weekend ice cream socials? Here’s some talking points for you — fresh, cool and…oh, sing the last line with me:
- Deep sea creatures — what do they eat down there? Wood, heat and spinach…on a bed of whale carcass, natch. (Blogfish)
- Europeans love a new green toilet that separates #1 and #2. (CNET News)
- Just how tight are some U.S. Senate offices and the anti-climate action lobby? (Solve Climate)
- A new UN climate change group is (surprise!) all white, all male. (Dot Earth)
- A U.S. Congressman wants all federal buildings to become bird friendly. (Mongabay)
Mining Environmental and Social Responsibility
Mining is one of the oldest industries there is and for good reason: the resources these firms extract are essential for practically every good and service we enjoy, directly and indirectly. There will continue to be mines for most elements as there is and will be for some time more demand for the products and services that the materials go into than what can be recycled and conserved. Even recycled steel melted in electric furnaces often needs bars of pig iron, created in coke (converted from coal)-fired blast furnaces.
While mining, like many industries, do pollute through both generating emissions and scouring and despoiling the earth, there is nothing intrinsically totally ‘black’ about it; holes can be filled or lessened and tailing ponds can be minimized and cleaned up. Greener processes can be brought in to lessen the environmental impacts.
Alas here is the rub. Too many mining companies don’t want to pay for the mess they make, witness the blowing up of West Virginia mountaintops, the Alberta oil sands ponds, citing ‘costs’ that they instead download to the rest of us to subsidize. Good business sense, perhaps, nonsense for society as a whole.
Yet as bad as mining practices may be in North America they are sylvan compared to those in developing countries. There, mining firms basically have carte blanche and too many of them take advantage nonexistent or ignored environmental and labor laws amidst massive corruption and grinding poverty in which individuals are willing to work in Hades just to live an abbreviated, painful existence. Much like they behaved up until the middle of the last century in the more developed nations, as any tour of a mining museum or a conversation with an elderly ex-miner or a read of George Orwell’s The Road to Wigan Pier will tell you.
To prod the mining companies overseas there is now proposed legislation, Bill C-300, a private member’s bill introduced in the Canadian House of Commons by John McKay, a Liberal Member of Parliament who I met a few weeks ago at an Olympic party in a Vancouver suburb. As Canada fought then won what turned out to be an exciting nail-biter of a game against Slovakia, so it could earn the right to face the U.S. for the gold medal, Mr. McKay and I talked about making mining firms responsible for extracting resources like gold.
McKay’s bill is aimed at promoting responsible environmental practices and international human rights standards on the part of Canadian mining, oil and gas corporations in developing countries. Its purpose is to “ensure that corporations engaged on mining, oil or gas activities and receiving support from the Government of Canada act in a manner consistent with international environmental best practices and with Canada’s commitments to international human rights standards. The Act gives the Minister of Foreign Affairs and the Minister of International Trade the responsibility of holding corporations accountable for their practices by submitting annual reports to the House of Commons and the Senate for review.”
The bill has been analyzed by Prof. Richard Janda at the McGill University Faculty of Law. Here is his take on one of the key contentious issues and that is whether the legislation–which Mr. McKay told me has not to no surprise been exactly applauded by the mining industry–will actually hurt mining businesses:
“There is no evidence that Bill C-300 will unfairly disadvantage Canadian extractive companies and in fact, there is strong reason to believe that the opposite is true. It is more likely to create a regulatory environment that would make Canada and Canadian extractive sector companies world leaders in the area of CSR [Corporate Social Responsibility], resulting in a competitive advantage for those Canadian companies when operating internationally. Research has shown that companies that are socially responsible–both due to mandatory measures and through complementary voluntary action– gain certain advantages over competitors that do not have in place CSR policies and programs.
“Some of the areas of competitive advantage arising from CSR include:
* Cost savings, improved productivity and operational efficiencies
* Improved risk management
* Positive effects on employee recruitment, retention, and motivation
* Attracting customers and investors
* Improved relations with the local community; and
* Better access to lenders and insurers.
Bill C-300 survived the Harper Conservative government’s decision to prorogue i.e. close and then to reopen Parliament under House rules, but whether it goes anywhere remains to be seen. Few private members’ bills ever get passed into law, and the Harper regime whose political core lies in Alberta, haven’t been cheering it on. The legislation is now in the hands of the Standing Committee on Foreign Affairs and International Development for further study.
Even if Bill C-300 dies that such legislation has been introduced and has been the subject of serious discussion and analysis, is a necessary first step–for other bills will follow until one gets passed–in what will be a long road to getting the mining industry to clean up its act, one that will pay off more even to these businesses than they will ‘lose’.
Tags: corporate social responsibility, environment, green practices, legislation
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Solazyme, Unilever Partner on Algal Oil-Based Personal Care Products
Solazyme, a renewable oil and bioproducts company, has inked a research and development deal with Unilever to develop an algae-based oil that can be used in its soaps and other personal care products. This follows a year-long collaboration between the two companies that yielded successful tests of renewable algal oils in Unilever product formulations.
The two [...]
Cool Green Morning: Thursday, March 11
Get the latest green (and all-black penguin) news in today’s installment of Cool Green Morning:
- A new report says that the UK loses at least two animal and/or plant species per year. (Guardian Eco)
- An all-black penguin is discovered near Antarctica; researchers call it a “”one in a zillion kind of mutation.” (Yahoo Green)
- The US and EU are on board with a ban on bluefin tuna trade– Japan, not so much. (Treehugger)
- The latest in corn-based biofuel: ethanol out, isobutanol in. (Green Inc.)
- Support slips a tiny bit for green building and LEED certification, but overall remains pretty strong. (GreenBiz)

